The Internet era in the cosmetics industry has arrived
發(fā)布時間：September，03，2019
The rapid development of China's cosmetics industry is an unstoppable development trend in China's future. So the release of soft papers in the cosmetics industry is the focus and market focus of many cosmetic companies today.In recent years, under the rapid development of China's cosmetics industry economy, we can see that China's cosmetics industry has risen to a new level, and has maintained the growth point of cosmetics economy, which has become the focus of cosmetics companies. In October 2008, the data released by the China Flavors and Fragrances Cosmetics Industry Association showed that the sales of the cosmetics industry in China has reached 120 billion yuan. At present, the cosmetics industry is developing at a rate of more than 10% per year. Moreover, with the increase in the consumption power of Chinese people and the change in consumer attitudes, the level of consumption of cosmetics is also rising.
The arrival of the Internet age
With the development of the cosmetics industry and the increase of costs in various fields, cosmetics companies are aware of the important development trend of network channels. Today, cosmetics, as one of the fast-moving consumer goods products, is a beautiful product in daily life. Most consumers start with Buying online, from this point you can see the actual problem. Realizing the new starting point of daily life of consumers, through this convenient and fast network, you can buy more and more favorite products, you can know more information and understand the products you need at any time. It is already the consumer of today. The focus of attention is also the era when people are talking about the arrival of Internet life.
As the communication channel of emerging media, the Internet is the focus of many cosmetics companies, which means that enterprises have seen the Internet as a future development trend and an emerging marketing channel. For example, many people have sold a lot of cosmetics online, such as Joyo.com, Taobao, Dangdang.com, NO5 Cosmetics Mall and other online malls, which are all websites that can meet the needs of consumers.
As an interactive platform for comprehensive communication, publicity, promotion and education, the Internet provides a variety of multimedia means such as audio and video, which can help brands fully present the characteristics of their products, and provide cosmetic expertise to consumers. Information services and learn more about what you need. For example, many big brands appear on the Internet and they are also on the Internet. L'Oreal, Estee Lauder, Clinique, Olay, Vichy, La Roche-Posay, Avene, Yiquan, Oushu and many other brands are all sold online, and the Japanese cosmetics empire has also become popular. Selling cosmetics on the Internet, as well as in Europe and the United States, so seeing the advent of the Internet era, online channels are the most important development of marketing channels for cosmetics companies, and they are also the future development trend.
As a comprehensive interactive platform for communication, publicity and education, the Internet provides a variety of multimedia methods, such as audio and video, which can help brands fully present their product characteristics and cosmetic expertise, and provide consumers with convenient information services. . It can make more consumers easily buy online, as long as there is a computer, easy to click the mouse, find information, you can buy according to the products you need, and then pay for the goods, this is the service of network channel purchase demand, It is also the most convenient network channel choice for consumers in modern life.
Network channels can increase product visibility and reputation
In this era of cosmetics competition, traditional retail channels are slowly being replaced by network channels. As an emerging channel for cosmetics, online channels are new marketing channels that many companies consider and choose, and they are also an inevitable development trend. The cost of publicity and promotion on the Internet is very low, the popularity and reputation are easy to improve, and the word-of-mouth publicity effect is very good. In particular, the reprint rate and the probability of points are also high. It is easier for more people to know more brand information, whether it is Customer cooperation or consumer understanding can clearly see very comprehensive information.
In the past few years, many emerging cosmetics companies have first sold products through online channels. For some cosmetic companies that have just established no known reputation, they use online channels to put the company's flagship products on the Internet for promotion and promotion. There is no advertising fee burden. Through the network media, doing word-of-mouth publicity and promotion, thereby slowly increasing the popularity and reputation, and then the product slowly won the market recognition. Therefore, more cosmetics companies use online channels to promote and promote word-of-mouth, and can also rapidly increase channel occupancy.
In-depth analysis of network business
With the rapid development of the cosmetics industry economy, many cosmetic companies have been concerned about the development trend of the network electronic business platform and become the future development trend of the cosmetics industry. On the Internet, cosmetics has become the third-ranked industry in terms of sales revenue. In recent years, the scale of online shopping has grown rapidly with an overspeed of over 100%. Statistics of authoritative organizations: As of June 2008, the number of Chinese netizens reached 253 million, the number of online shopping reached 63.29 million, and the per capita online purchase was about 2,000 yuan. The online shopping transaction volume in 2008 exceeded 120 billion, which was more than 130% higher than that in 2007. . In the first half of 2008, the total online shopping volume of four municipalities directly under the Central Government and 15 sub-provincial cities was as high as 16.2 billion yuan. The online shopping market will gradually grow into one of the mainstream consumption methods of the whole society. The unique marketing charm and market potential of the Internet has become a market for many companies to pay attention to and test the water in the soft text distribution channel. Even if some high-end cosmetics are sold in counters, supermarkets or traditional terminal stores, they are all Replaced by network channels, seeking to diversify channels.
Local cosmetics companies pay attention to the business model application and operation management of soft-text publishing channels, and they are very strategically in place. Whether it is network promotion, keyword search, photo promotion, packaging optimization, etc., all kinds of propaganda methods are in place, this is Strategic approach to marketing. The network electronic business model is easy to operate, planned in place, channel diversified and accurately positioned, and can quickly increase visibility and reputation.
